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How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill - September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. (More)
Welcome to the Sports Sponsorship & Sales (S3) Report
by Kirk Wakefield - January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group:More)
S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide
by Jerry Ruiz - February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of More)
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus - March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU '94), then Director of Corporate Partnerships for AT&T (More)
I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion
by Ken Troupe - May 2013 NO, not really.  The University of Minnesota Golden Gophers have the original Golden Ticket.  What we at the Phoenix Coyotes saw was an idea that worked for another team, so we (More)
How can leagues and teams build excitement? Step outside your box! Literally.
by Kelly Cheeseman - September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, (More)
Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn't Know About Their Fans & Brands
by Anne Rivers - February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn't have the evidence or the details that explain (More)
What can teams learn from Manchester United? How to hang out with fans on Google+
by Alex Stewart - April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The R (More)
The Two Keys to Building a Successful Loyalty Program
by Kelly Cheeseman - August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, (More)
Who went where: S3 Graduate & Internship Placement 2015
by Kirk Wakefield - June 2015 Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O'Neill and Travis Roeder, opted to pursue (More)
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