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Welcome to the Sports Sponsorship & Sales (S3) Report
by Kirk Wakefield - January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group:More)
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus - March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU '94), then Director of Corporate Partnerships for AT&T (More)
What makes a great ballpark?
by Kirk Wakefield - May 2013 My favorite is AT&T Park. You don't have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attrac (More)
How can properties support sponsorship rate cards?
by Kirk Wakefield - January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties de (More)
Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn't Know About Their Fans & Brands
by Anne Rivers - February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn't have the evidence or the details that explain (More)
What can teams learn from Manchester United? How to hang out with fans on Google+
by Alex Stewart - April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The R (More)
Who went where: S3 Graduate & Internship Placement 2015
by Kirk Wakefield - June 2015 Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O'Neill and Travis Roeder, opted to pursue (More)
5 Characteristics of the Best Salespeople in Sports
by Andre Luck - September 2015 As an Inside Sales Manager I am often asked what the best salespeople do to be the best.  Fortunately, I’ve had the opportunity to manage or mentor over 100 sale (More)
Register with the S3 Report
[dropshadowbox align="left" effect="perspective-left" width="250px" height="150px" background_color="#ffffff" border_width="1" border_color="#dddddd" ] Register here. [/dropshadowbox] Benefits of joining (More)

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