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What drives fan passion?
by Kirk Wakefield - January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media (More)
Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue
by Sean Walsh - February 2013 What do teams in the United States have to learn from Italy's AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. More)
How NOT to run a team Twitter account
by Matt Briggs - March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engage (More)
How Will Teams Stay Personal In This Social Media Era?
by Bryan Apgar - May 2013 Look at these “kids” these days; all they do is tweet, text,  and Facebook each other and don’t get out and do anything together. Some even sit in the same room texti (More)
What makes a great ballpark?
by Kirk Wakefield - May 2013 My favorite is AT&T Park. You don't have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attrac (More)
Social Media Strategy: Put your voice where the ears are
by Daniel Fleming - June 2013 "Put your voice where the ears are." At least that's the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet (More)
What does it really mean to delight premium customers?
by Kirk Wakefield - July 2013 Sports franchises may draw some of the less-discerning masses with dollar hot dog night and all-you-can-ingest seating sections, but luxury seats and suite buyers expec (More)
How would you describe your social media fans to sponsors?
by Kirk Wakefield - August 2013 Brands highly prioritize social media engagement when partnering with sports properties. But who are these social media fans? Who are we reaching with the team's soci (More)
Why you should go to the Digital Sports Fan Engagement Conference
by Kirk Wakefield - January 2014 The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising. Q1 Productions, a leading organizer of research-based, education (More)
#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Alex Stewart - March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands co (More)
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