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The students POV on interviews for internships & careers
After the first round of the Baylor S3 Pro Day of virtual recruiting with 30 interviewers, 54 of the students rated each of the interviewers, selected their favorite two interviewers, and commented on one that didn't go as well as hoped. After the se (More)
Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakef (More)
The Sports Strategy & Sales (S3) Program Expands!
S3 in LA circa 2009 When the S3 program launched in 2004 we were—and are—the only academic program (More)
Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill - September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. (More)
Do MLB giveaways and special events influence attendance?
by Kirk Wakefield - October 2018 Forbes reported before the 2018 season started that clubs planned over 1800 speci (More)
Evolution of analytics in sports: What's next?
by Aaron LeValley - April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, a (More)
How can sales & marketing get along?
by Lynn Wittenburg - January 2014 I’m often asked how sales & marketing should work together and if they can. There always seems to be tension between the two in most sports organizati (More)
10 Things Newbies Need to Know About the Sports CRM World
by Chris Zeppenfeld - June 2014 I get this call/voicemail at least once a week from other sports teams…it goes something like this: [dropshadowbox align="center" effect="lifted-both" width="350 (More)
Using In-Depth Metrics to Improve Sales Rep Performance
by Drew Ribarchak - December 2014 Every sales manager wants the team to sell more full season plans, lower level seats and premium inventory. In-depth metrics allows you to reinforce and h (More)
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