Scoring Criteria: Review the points individuals and schools can earn in each event. In addition to winning an event, points can be earned towards being named “Champion” for individuals and schools. Any ties will be broken by the sum of their top 3 student’s scores, then placing and raw scores received in Presentation Pro.

IMPORTANT: Students are welcome to participate in any event of their choosing. However, please be aware that event times may overlap. Successful scheduling is part of the challenge, and attendees should plan wisely. Please note if a student advances in a bracket competition, they may be short on time to participate in other competitions. Choose wisely and good luck!

PRESENTATION PRO

Up to 5 students working together per team.

Presentation Pro is the premier event of the NCDMC. In this competition, schools will showcase their digital marketing skills in a march-madness style bracket. Each team will be role-playing as campaign managers for a digital marketing agency. You will receive a performance report for your client and will meet with them to review the results. The goal is to accurately present campaign performance data across various channels while highlighting important information relevant to the client’s goals.

Example prompt, including scoring rubric and presentation deck available here.

Tournament Structure:

Bracket Setup: The participating schools will be placed in a bracket, similar to the March Madness tournament. Each group of up to 5 students represents a team. The team listed at the top spot on the bracket will present first, and the subsequent team will wait outside the presentation room.

Presentation Rounds: The tournament will consist of multiple rounds. The number of rounds depends on the number of teams participating.

Timing: Each team will have 20 minutes for their meeting (Q&A included).

Scoring:

Win a round = 200 points per student and 400 points per school

Participate in a round = 50 points per student

Champions receive 500 points per student and 1,000 points for the school

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QUANTUM QUIZ

Welcome to the Quantum Quiz! This competition will test your knowledge and wits across a range of digital marketing subjects. Prepare to tackle questions spanning web design, analytics, SEO, paid search, display advertising, email marketing, social media, online reputation management, mobile marketing, and digital strategy.

Tournament: A bracket format pitting students from two schools racing to answer questions at the same time. Up to 2 students working together per school.

Tournament scoring:

Participate in any round  = 50

Win a round = 150 per student and 200 per school

Win the tournament = 1,000

Marathon: Answer over a hundred questions in a race with others in the field. Only 1 student may participate from each team.

Marathon scoring:

Points per individual and school. The Top 10 earn the following points: 1,000 points for the winner, 900 to second place, 800 to 3^rd, 700 to 4^th, 600 to 5^th, 500 to 6^th, 400 to 7^th, 300 to 8^th, 200 to 9^th and 10^th.

Each registered team will receive at least one slot in the tournament and marathon.

Try a practice round here.

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MAN VS MACHINE

Welcome to Man vs Machine, powered by Stukent. Man vs Machine will consist of a simulation where you will demonstrate your mastery of search and/or display ads.

Enter the practice round here.

All students may compete one time in the championship. No outside help is permitted. The championship simulation will take approximately 30 minutes.

Scoring:

The Top 10 individuals and schools earn the following points: 1,000 points for the winner, 900 to second place, 800 to 3^rd, 700 to 4^th, 600 to 5^th, 500 to 6^th, 400 to 7^th, 300 to 8^th, 200 to 9^th and 10^th.

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VIRAL

Dive into the fast-paced world of social media marketing in this interactive, room-splitting game that’s as addictive as scrolling through your feed. Participants square off in a room with a line down the middle. A question pops up on the screen, presenting two possible answers related to social media strategy, trends, or metrics. Make your choice by physically standing on the side of the room that corresponds to your answer before the timer runs out. Choose wisely—only those on the correct side advance to the next round, while the rest are dismissed. It’s a battle of wits, strategy, and marketing savvy. Do you have what it takes to be the last marketer standing?

Scoring:

Participate in any round = 50 points for the student

Win a round and receive 500 points for the student and school.

There will be seven start times for viral. All students are welcome to participate, on a first-come, first-serve basis.

Viral Start Times: TBA

Download a practice deck here. Insert your own questions to simulate an entire round.

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ATTIRE