GLOSSARY

Landing Page- The section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

Pivot Pyramid- It is a visual guideline to help founders of businesses make changes and run experiments in different areas of their businesses to drive growth

CTA- In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

B2C- Stands for business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Traditionally, this could refer to individuals shopping for clothes for themselves at the mall, diners eating in a restaurant, or subscribing to pay-per-view TV at home.

B2B- On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services or information (aka e-commerce) between businesses, rather than between businesses and consumers.

BuzzSomu-  It is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

Coschedule- It is an easy drag-and-drop content marketing calendar that allows you to plan, create, and promote your content all in one place. It saves you time and helps you grow your audience through smart marketing plans and efficient team collaboration.

WordPress- An online, open source website creation tool written in PHP. But in non-geek speak; it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

Evernote- A cross-platform, freemium app designed for note taking, organizing, and archiving. It is developed by theEvernote Corporation, a private company headquartered in Redwood City, California.

Crazy Egg – Is an online application that provides you with eye tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation.

Mailchimp- Email marketing service and the trading name of its operator, a United States company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.

 Wunderlist-  It is a simple task management tool. It can be used across loads of devices meaning you can use it at your desktop or mobile when you are out. Video Script. It is a beautiful to-do list that can be used anywhere with iPhone, Android, iPad, PC, Mac and online versions.

Upwork- Formerly Elance-oDesk, it is a global freelancing platform where businesses and independent professionals connect and collaborate remotely.

Slack- Slack is a cloud-based team collaboration tool co-founded by Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov. Slack began as an internal tool used by their company, Tiny Speck, in the development of Glitch, a now defunct online game.

Dropbox-  Dropbox is a file hosting service operated by American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software.

IFTT- IFTTT is a free web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of “If This Then That”.

Brexit- Brexit is an abbreviation for “British exit,” which refers to the June 23, 2016, referendum whereby British citizens voted to exit the European Union. The referendum roiled global markets, including currencies, causing the British pound to fall to its lowest level in decades.

A/B Testing- A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate wins.

Google Analytics- It is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

Buffer- Buffer is a software application designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and LinkedIn. Buffer is also the name of the company that creates this software.

Martech- Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.

Taxonomy- A branch of science concerned with classification, especially of organisms; systematics.

Pinetrest- A social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.

Alibaba- Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals.

Copyblogger- Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who writes content online

Adwords-Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.