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The students POV on interviews for internships & careers
After the first round of the Baylor S3 Pro Day of virtual recruiting with 30 interviewers, 54 of the students rated each of the interviewers, selected their favorite two interviewers, and commented on one that didn't go as well as hoped. After the se (More)
How Sales Management in Pro Sports Can Catch Up to Corporate America
Why do parents, teachers, politicians, managers and salespeople continue bad practices? Four reasons and the ways we express them are: We do what got done to us and assume it was best practice. "Look at me, I turned out OK didn't I?" (More)
Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Brad Sherrill - September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs o (More)
Do MLB giveaways and special events influence attendance?
by Kirk Wakefield - October 2018 Forbes reported before the 2018 season started that clubs planned over 1800 speci (More)
What drives fan passion?
by Kirk Wakefield - January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media (More)
How to manage the new generation of sellers
by Murray Cohn - January 2013  Part 1 "I want it all. I want it now." On a recent team visit I met an entry level ticket seller who’d been there two months.   He said, "Murray, I am ready to (More)
Part 2: Managing the next generation of sellers
by Murray Cohn - February 2013 Last month we began our discussion on ho (More)
Is integrity in sports sales a problem?
by Wade Graf - February 2013 Hundreds, even thousands, apply for any ticket sales position opening, flooding LinkedIn, More)
So you want a job in pro sports?
by Charles Johnson - February 2013 Make a hundred calls, cover the phones, get a sale, ask for a referral, and work the sales table.  I’m tired of making all these calls! Some people are disr (More)
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