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The students POV on interviews for internships & careers
After the first round of the Baylor S3 Pro Day of virtual recruiting with 30 interviewers, 54 of the students rated each of the interviewers, selected their favorite two interviewers, and commented on one that didn't go as well as hoped. After the se (More)
Want a QUICKWAY for a great activation strategy?
by Itzayana Aguirre - February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, s (More)
Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Brad Sherrill - September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs o (More)
The Nets move to Brooklyn: Brand boon or bust?
by Anne Rivers - January 2013 Whose brand is bigger? Knicks or Nets? What happens to teams as they move cities?  Do people miss the Seattle SuperSonics? The LA Rams? How about moving the Nets from New Je (More)
How to turn ad agencies into influencers, allies, and advocates
by Bill Boyce - January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, unde (More)
The 3 Cs of Effective Media Partnerships
by Wayne Guymon - January 2013 How do sponsors stand out from one another? As advertisers' marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results (More)
Structuring corporate partnership departments to serve and sell
by Tyler Epp - February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate foc (More)
Leveraging digital marketing and media strategies
by Anita Sehgal - February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring (More)
Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue
by Sean Walsh - February 2013 What do teams in the United States have to learn from Italy's AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. More)
How has social media changed consultative selling?
Monika Fahlbusch[/capti (More)
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