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Do you have your P's in order?
by Kirk Wakefield - January 2018 People. Purpose. Performance. (Pictures.) S3 2018 Board Meeting Paul Epstein challenged the room of (More)
Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Brad Sherrill - September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs o (More)
AT&T: Innovation, Reliability, Excellence
by Kirk Wakefield - October 2012 AT&T has supported innovation, education, and leadership in the S3 program since its inception in 2005. Thanks to the generosity of AT&T, the S3 program is t (More)
Schlotzsky's Supports S3
by Kirk Wakefield - October 2012 Kelly Roddy is a founding member of the S3 Board. Originally a board members as a senior vice preside (More)
What drives fan passion?
by Kirk Wakefield - January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media (More)
How to turn ad agencies into influencers, allies, and advocates
by Bill Boyce - January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, unde (More)
How to manage the new generation of sellers
by Murray Cohn - January 2013  Part 1 "I want it all. I want it now." On a recent team visit I met an entry level ticket seller who’d been there two months.   He said, "Murray, I am ready to (More)
The 3 Cs of Effective Media Partnerships
by Wayne Guymon - January 2013 How do sponsors stand out from one another? As advertisers' marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results (More)
Part 2: Managing the next generation of sellers
by Murray Cohn - February 2013 Last month we began our discussion on ho (More)
Structuring corporate partnership departments to serve and sell
by Tyler Epp - February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate foc (More)
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