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How Sales Management in Pro Sports Can Catch Up to Corporate America
Why do parents, teachers, politicians, managers and salespeople continue bad practices? Four reasons and the ways we express them are: We do what got done to us and assume it was best practice. "Look at me, I turned out OK didn't I?" (More)
November Newsletter
by Will Evans - November 2018 S3 Alumni Spotlight Vishal Na (More)
S3 September-October Newsletter
by Ian Young - October 2018 S3 Alumni Spotlight Blake Pallansch[/c (More)
Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill - September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. (More)
About S3
by Kirk Wakefield - November 2012 Baylor offers the only business major in Sports Sponsorship & Sales (S3) in the country. About us: The S3 Mission. To faithfully live lives of integrity mar (More)
Welcome to the Sports Sponsorship & Sales (S3) Report
by Kirk Wakefield - January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group:More)
S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide
by Jerry Ruiz - February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of More)
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus - March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU '94), then Director of Corporate Partnerships for AT&T (More)
You don't have to have Haley Hosch to lead a tourism department, but it sure helps
by Anna Merritt - April 2013 What's it take to be a Tourism Manager? More)
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