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What drives fan passion?
by Kirk Wakefield - January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media (More)
Part 2: How to interview with the pros
by Jeannette Salas - February 2013 Last month we covered how to g (More)
Which comes first: Happiness or success?
by Shawn Achor - June 2013 What is the connection between happiness and sales?  Most salespeople tell me it’s an easy question:  “When I’m selling then I’m happy.” How could so many salespeople possib (More)
3 basic questions you should ask premium seat buyers
by Kirk Wakefield - July 2013 Preparation is the key to selling efficiency Preparation is on anyone's top 10 list of what makes successful salespeople. Successful preparation is based on asking the (More)
How would you describe your social media fans to sponsors?
by Kirk Wakefield - August 2013 Brands highly prioritize social media engagement when partnering with sports properties. But who are these social media fans? Who are we reaching with the team's soci (More)
How can properties support sponsorship rate cards?
by Kirk Wakefield - January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties de (More)
S3 Spotlight: Bill Glenn Explains--How to Expand your Skill Set to Advance Your Career
Bill Glenn by More)
Why the best teams and brands partner with academics
by Kirk Wakefield - August 2014 Back in the early 1990's, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just (More)
Redefining the sports fan
by Alan Seymour - March 2015 The sports fan redefined? Are sports fans changing? Recent history and experience suggests they are, for two key reasons: The power of social media enables the fan (More)
The Online Ticket Buyer: By the Numbers
by Kirk Wakefield -October 2016 Nationwide Study of Recent Online Ticket Buyers Efficient and effective salespeople convert ticket buyers into season ticket holders and serve their needs. However, (More)
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