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Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill - September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. (More)
Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue
by Sean Walsh - February 2013 What do teams in the United States have to learn from Italy's AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. More)
March Madness! Selling sports, sponsorships, social media platforms, and your personal brand
by Kirk Wakefield - March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She's the tall one in the picture. Brittney has scored over 3000 points (currently 4th (More)
Social media in the NFL: Strategy and tools
by Nick Schenck - March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinter (More)
How has social media changed consultative selling?
Monika Fahlbusch[/capti (More)
What does your Twitter and LinkedIn say about your personal brand?
by Ken Troupe - March 2013 Last month we talked about the importance of laying t (More)
How NOT to run a team Twitter account
by Matt Briggs - March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engage (More)
Evolution of analytics in sports: What's next?
by Aaron LeValley - April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, a (More)
Ticketing technology: How can we reduce barriers for renewals?
by Chris Faulkner - April 2013 As technology rapidly moves forward and clients become more savvy using social media and mobile technology, we need to adapt the way we conduct our ticketing (More)
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