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Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill - September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. (More)
Leveraging digital marketing and media strategies
by Anita Sehgal - February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring (More)
Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue
by Sean Walsh - February 2013 What do teams in the United States have to learn from Italy's AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. More)
Social media in the NFL: Strategy and tools
by Nick Schenck - March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinter (More)
How NOT to run a team Twitter account
by Matt Briggs - March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engage (More)
Top 20 Tips for Blogging and Writing Good
by Kirk Wakefield - April 2013 Why you should be blogging Your profile picture may be ridiciously good looking and you may already write good like Derek Zoolander. But why should you write anything (More)
Why aren't sports teams building the most popular Pinterest boards?
by Kirk Wakefield - May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to (More)
Social Media Strategy: Put your voice where the ears are
by Daniel Fleming - June 2013 "Put your voice where the ears are." At least that's the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet (More)
Amplifying our VOICE: How Sprint Leverages 'Unlimited' Content and Why Teams Could Do It Even Better
by Phillip Grieco - June 2013 Couch vs. Run? Recently I was lounging on my couch after dinner, debating whether to make the effort to get to the gym or go outside for a run. You can imagine which one (More)
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