Tag: The Marketing Arm

5 Great Sponsorship Activation Ideas

by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm:  Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas