experiences – BaylorS3E

Selling Experiences Online: Announcing the BAV-S3 4V® Brand Index

Author By kirk_wakefield
Publication date June 8, 2016
Categories: 2016, Experiences, Sell, Tickets

by Kirk Wakefield – June 2016 Juniper Research classifies ticketing as one of the primary commerce applications driving eCommerce, estimating over one-fourth of ticket purchases will go mobile in the U.S. by 2020, and over half of ticket purchases outside of the US and Europe to be mobile-based by 2020. Teams like the Portland Trail Blazers…Continue Reading Selling Experiences Online: Announcing the BAV-S3 4V® Brand Index

What drives fan passion?

Author By kirk_wakefield
Publication date January 1, 2013
Categories: Experiences, Research, Sell, Tickets
No Comments on What drives fan passion?

by Kirk Wakefield – January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media, merchandise and sponsorship revenue to the team. But what are the antecedents to fan passion? What causes fans to be passionate?…Continue Reading What drives fan passion?