by Neil Horowitz – February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media broadcasts and ads, team slogans printed, and in-venue experiences, the concept of building a brand and using it to develop fans…Continue Reading How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?
How can leagues and teams build excitement? Step outside your box! Literally.
by Kelly Cheeseman – September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, many critics asked how much is too much? I’d like to think of it as stepping outside the box, since so much of what…Continue Reading How can leagues and teams build excitement? Step outside your box! Literally.
What makes a great ballpark?
by Kirk Wakefield – May 2013 My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball…Continue Reading What makes a great ballpark?