Category: S3

Bill Boyce NBA D-League Executive of the Year

Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection!  …Continue Reading Bill Boyce NBA D-League Executive of the Year

You don’t have to have Haley Hosch to lead a tourism department, but it sure helps

by Anna Merritt – April 2013 What’s it take to be a Tourism Manager? During the annual Baylor S3 Board Meeting in her senior year, Haley Hosch was able to meet some of the representatives from the Orlando Magic. After a follow up meeting in Florida and graduation, she flew out to the Magic and…Continue Reading You don’t have to have Haley Hosch to lead a tourism department, but it sure helps

March Madness! Selling sports, sponsorships, social media platforms, and your personal brand

by Kirk Wakefield – March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank…Continue Reading March Madness! Selling sports, sponsorships, social media platforms, and your personal brand

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

by Jerry Ruiz – February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before…Continue Reading S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

Leading: Popping the Self-Delusion Bubble

by Dan Rockwell – February 2013 Waking up I woke up this morning disturbed at the subtlety of self-delusion. The trouble with delusion is illusion. What do you call someone who believes they’re: Supportive but demanding, instead. Humble but in reality, arrogant. Listening when they’re talking. Able to do everything “right” while others fall short….Continue Reading Leading: Popping the Self-Delusion Bubble

Establishing Your Personal Brand

by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.”  But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand

Part 2: How to interview with the pros

by Jeannette Salas – February 2013 We covered how to get the interview here. Now you’ve made it to the face-to-face (virtual) interviews. What do you need to do be prepared? Preparation Research. Thoroughly research the organization prior to interview. How is the team marketing and advertising? How are they involved in the community? Who…Continue Reading Part 2: How to interview with the pros