We migrated the content from the www.baylors3.com website to Baylor University website for individual programs. You can find all of the content since we launched in 2012 on this site. Look for more to come, including S3 newsletters, spotlights and event information….Continue Reading The New S3 Report
by Ian Young – October 2018 S3 Alumni Spotlight Blake Pallansch (S3 2015), Phoenix Suns, New Business Team Manager How did S3 prepare you for a sales management position? “S3 did a great job of preparing me for a management role. I felt very knowledgeable about the structure of an organization and the amount of time and…Continue Reading S3 September-October Newsletter
by Kirk Wakefield – July 2018 Change is good. We can say, “One day….” or “Day one….” Around here, everyday is Day One. What’s changing with Baylor S3? New S3 brand In 2018 we re-positioned as the Center for Sports Strategy & Sales (S3). Why? Because sponsorships is so 2006, when we graduated our first class…Continue Reading Baylor S3 Shifts Gears
by Kirk Wakefield – January 2018 People. Purpose. Performance. (Pictures.) S3 2018 Board Meeting Paul Epstein challenged the room of executives, managers and students to truly put people first. With over a decade of managerial experience in pro sports, most recently as Director of Sales at the San Francisco 49ers, Paul shared how their sales organization…Continue Reading Do you have your P’s in order?
by Kirk Wakefield – May 2017 S3 Newsletter May marked the relaunch of the S3 Newsletter–and the next issue could be starring you! Sign-up here to receive each issue via email, as well as to share news, such as: Moving: From one sports/entertainment related position to another Shaking: Promotions, Awards, or Other stupendous feats of possible…Continue Reading Sports Sponsorship & Sales (S3) Newsletter: The Relaunch
by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics
by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book
by Kirk Wakefield – November 2016 Meaningful Careers Begin With Meaningful Relationships We need meaningful relationships. Young employees thrive or dive on the strength of positive relationships in the workplace. Such important relationships should start well before college students graduate. We spend the bulk of adult life with people at work (see chart). According to…Continue Reading Why are internships so important for employers?
by Kirk Wakefield – April 2016 April 2016 Newsletter We have big plans for the 2016-17 academic year. Here’s some of what’s in store! Friday, November 4, 2016 S3 Senior Pro Day Texas BBQ on Thursday Night: S3 Advisory Board members meet the students & network with managers the night before interviews. S3 Senior Interviews All-Day…Continue Reading What’s new in S3 for 2016-17?
by Kirk Wakefield – April 2016 Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t…Continue Reading Floor or Front Office: It’s all the same at Spurs Sports & Entertainment