Kate Barton, Magnolia

Don’t try to fit into a mold. Your path will likely not be what you expected or planned.

Kate Barton


When life unexpectedly comes full circle, there’s usually a pot-luck of thoughts that can be overwhelming when trying to make sense of it all. But what if the decision was made early on to trust your gut and go with the flow? 

When Kate Barton started her education at Baylor, the end game was to be a marine biologist. Obviously, such an aspiration would require a heavy load of science courses. And anyone who has taken science at Baylor knows that Baylor science classes are no joke. Kate put in the work and made good grades, but she just didn’t have that special passion for the science classes.

Meanwhile, Kate took on a leadership role on the Freshman Class Council and also sought out leadership opportunities within her sorority. She even had a part-time job arranging flowers at a locally-owned flower shop in town. By her junior year, Kate realized that the role of a business leader was a better fit for her rather than that of a marine biologist. She changed her major to business and graduated with a BA from Baylor and ultimately an MBA from Harvard Business School.

Kate has spent her career in marketing and brand management with such notable brands as General Mills, Johnson & Johnson and Estee Lauder. It was during the summer of 2020 when a post on the Harvard alumni Facebook page caught her eye. One of Kate’s Harvard professors posted information about an opportunity with Magnolia. Kate had always had an affinity for the Magnolia brand, but in that moment the long-time admiration for the brand turned into a need to be part of the brand.

The decision to move back to Waco wasn’t one made lightly. Kate’s husband had a thriving career in Minneapolis and moving to Texas was never on the couple’s radar. Not only that, but this was right in the middle of a world-wide pandemic. Such a drastic move would be preposterous, right? The couple devised a pro and con list and a move to Waco just wasn’t in the cards. But the tipping point was a nagging gut feeling. Kate says, “My gut was very clearly telling me that I was meant to be at Magnolia, and I decided to listen to my gut.”

Kate explains that one can make all of the pro and con lists, but sometimes that gut feeling knows best. The couple packed up their three kiddos and made the move to Waco, not once looking back.

At Magnolia, Kate leads the marketing and creative teams. She also works closely with the company’s Discovery partner on the Magnolia Network launch. As a marketer, Kate is very interested in being part of brands and companies that impact culture. And Magnolia is certainly a brand that has had an impact on culture. Kate leads with a philosophy that a leader will set the stage for those around them to be successful. She also believes you have to know your business to grow your business.

Kate explains that it is so important that we not try to fit into a prescribed mold. She says, “Your path will likely not be what you expected or planned, and that can sometimes be the very best thing that can happen to you.”

Oh and what about Kate’s full circle… the flower shop she worked in as a Baylor student is now the Magnolia Silos Bakery. She had no idea that the small, local flower shop location was destined to become part of something greater, something far greater.

Kate is certainly breaking molds on her wild adventure in Waco, Texas. #SicEm


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

Daria Rakitskaya, Instapreneur

“Create something that genuinely inspires you
to become a better person.

Daria Rakitskaya


Have you ever noticed that some folks just seem to have entrepreneurship flowing in their blood? Whether they are born into a family business or they simply have an entrepreneurial flair, it’s in their blood. For others though, it’s as if entrepreneurship just kind of sneaks up, grabs the heart and then changes everything.

Baylor student, Daria Rakitskaya grew up playing tennis in Russia. She picked up her first tennis racket at four years old and was playing in tournaments by eight. Daria had plans to play in the Olympic games and to later be a professional athlete. She even documented all of her tennis traveling adventures on Instagram and quickly gained a devoted following as a social media influencer. Tennis was her life. Tennis was her dream. That is, until…

It was during a tournament in Russia when the then high school senior met Joey Scrivano, Baylor’s head coach for women’s tennis. College was never part of the plan, but Coach Joey convinced Daria to make a visit to Baylor. Daria immediately fell in love with Baylor. She was impressed with the Baylor athletic department and knew she wanted to be part of it. So much so, she submitted an application to Baylor.

Daria was ultimately accepted to Baylor and played collegiate tennis her freshman year. Then that sneaky little entrepreneurial spirit started creeping in. Daria started to realize that she had an unrelenting passion for social media. She was confident in the skills and knowledge she gained as an influencer. As a matter of fact, she was pretty good at the whole social media thing. So, now what?

When Daria officially retired from tennis during her sophomore year at Baylor, she was ready to pursue her entrepreneurial dream. She took on the role of social media brand manager for the new, student-run Entrepreneurship Club, and she also launched her own business, Instapreneur. Instapreneur is a social media marketing agency designed to help influencers and business owners enhance and grow their social media presence.

Ultimately, Daria says she wants to create a space where people can grow and work together. She hopes to inspire other students to follow their entrepreneurial dreams. Daria offers some advice to students, “Create something that genuinely inspires you to become a better person, something that makes you grow and makes you happy.” 

So, entrepreneurship definitely grabbed Daria by the heart and didn’t let go. We think she’s Insta-fabulous!


For more information about Instapreneur, follow on Instagram at @instapreneur_smm.

For more information about the Baylor Entrepreneurship Club, follow on Instagram at @baylor_bec.

For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

Madeline Yancey, 2021 Outstanding Student in Entrepreneurship

“Entrepreneurship is the perfect blend of
flexibility, autonomy and excitement.

Madeline Yancey


Let’s just say you grew up in a home with a great color divide. Mom supports the green and gold and dad supports burnt orange. What could possibly sway you one way or the other? For the 2021 Baylor Entrepreneurship Outstanding Student, Madeline Yancey, it was Baylor’s focus on God, the beautiful campus and the option to major in entrepreneurship that had her flinging green and gold.

Homeschooled just outside of the Dallas metroplex, Madeline grew up surrounded by an entrepreneurial spirit and she was encouraged to find ways to incorporate her creativity into business. Ultimately, she chose to major in Entrepreneurship at Baylor because she felt entrepreneurship gave her the flexibility to be both analytical and creative. 

Initially she was a little apprehensive jumping into entrepreneurship, after all no one wants to start a business and have it fail. But Madeline credits her Baylor Entrepreneurship professors with providing her with an edge that she feels will increase her chances of success. She says, “Even though there’s always the chance that a business idea won’t succeed, there are so many resources that can positively impact the potential for success and actually limit the damage if the idea isn’t successful.”

Madeline isn’t sure of the exact path she will take after Baylor. She hopes to work a while to gain business experience, while leaving the door wide open for starting her own business. She shared that while she does have a few business ideas percolating, she’s keeping those top secret for the time being.  Rest assured, any new business will absolutely have a creative flare.

As Madeline puts it, “Entrepreneurship offers flexibility, autonomy and excitement.”


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

Shane Trevino and Andres Cruz Maldonaldo, College Truckers of Baylor

A great idea will never be anything more than an idea
if you don’t have the willingness to execute it.

Shane Trevino


LinkedIn has been around for a while now. Most professionals probably even have a profile of some sort. It’s a great networking tool that, when properly utilized, can aid in various roles of the job-search process. It can certainly be as useful as you make it. For those with a profile that hasn’t been updated in five years, it’s obviously not so useful. 

Two incoming Baylor freshmen knew exactly how to use LinkedIn and it paid off big. Shane Trevino and Andres Cruz Maldonaldo connected through LinkedIn. Shane was interested in launching College Truckers and wanted to bring someone else on board. He connected with Andres and explained the vision for bringing College Truckers to Baylor. It didn’t take long for Shane and Andres to realize that a great partnership had indeed developed. After a talk with College Truckers CEO and Founder Max Schoenfield, the vision became a reality with College Truckers of Baylor.

College Truckers of Baylor launched in the spring 2021. College Truckers is unique in that it is led by students who provide a service for students. By students…for students. The company provides moving, storage and shipping services for college students across the country. Students will pack up their belongings with supplies provided by College Truckers. College Truckers will then pick up the packages to store what should be stored and ship what needs to be shipped. It’s that easy. 

The funny part about all of this is Shane and Andres actually grew up less than three hours from each other. These two Texas boys were both raised in a home environment that fostered and encouraged an entrepreneurial spirit. And both credit their parents for providing the underlying foundation that helped them pursue the dream of owning a business. Shane and Andres each decided to attend Baylor because of the high academic standards in Baylor’s Hankamer School of Business, which will undoubtedly provide invaluable tools and assets as they operate a business as student entrepreneurs. With such spunk and entrepreneurial drive, we can’t help but think that College Truckers of Baylor will be jam-packed with success. #SicEm

Getting to know Shane Trevino
Hometown: Spring, Texas
Major: Pre-law | Professional Selling and International Business
Entrepreneurial Spirit: I had a front-row seat watching my parents operate in the Houston-area Mexican restaurant industry. I have always wanted to learn about running my own business whether it was selling lemonade or washing neighborhood cars. My dad taught me the value of a dollar and how to take action while my mother taught me to have an optimistic outlook and to find the good in every situation.
Why Baylor? I chose Baylor for its rigorous academic program, the strong sense of community and its Christ-centered teachings.
Favorite thing about Baylor? I have the privilege to represent Baylor as the mascot, Bruiser. To be able to represent a prestigious university and uphold the University’s core values has been a real honor.
Advice for future student entrepreneurs? Set yourself apart by being action focused. A great idea will never be anything more than an idea if you don’t have the willingness to do something about it. 

Getting to know Andres Cruz Maldonaldo
Hometown: Originally from Monterrey, Mexico, but moved to Conroe, Texas at 8 years old
Major: Business Fellows | Professional Selling, Finance, Management Information Systems and Philosophy
Entrepreneurial Spirit: My dad has always helped me look for hobbies that would help me learn and grow. He helped me to always see the value in my used toys or hobby supplies so I could flip and reinvest in other toys or hobbies. Eventually, I started to see the value in my local community and I started a small, power-washing company.
Why Baylor? With two older brothers studying at Baylor, I was familiar with Baylor’s culture and academic excellence. Ultimately, the Business Fellows program drew me in. The program offered something no other university could provide.
Favorite thing about Baylor? The idea that Baylor students can tailor their entire degree in a way that helps them achieve future goals is by far one of my favorite things about Baylor. Combine that with the warm and welcoming environment found campus-wide, I can only expect to have an all-around amazing college experience.
Advice for future student entrepreneurs? Don’t be afraid to take action and be decisive in moments of uncertainty. You have to have confidence to achieve your dreams and be a creator of value who make the world a better place. 

Website sign up: https://bit.ly/3ue1nxp
Facebook: @CollegeTruckersStorage
Instagram: @collegetruckers


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

Denitia Blount, Oh My Juice



You have to always try to find ways to set yourself apart.

-Denitia Blount


Your mission, should you decide to accept it, is to go green. Rip the proverbial bandaid off and commit to have Green Mornings. You may be asking yourself how one can achieve Green Mornings. It’s rather simple actually. You stop by Oh My Juice (OMJ) and order the most deliciously beautiful Green Mornings smoothie. And, yes it really is that green.

If you haven’t heard of OMJ, it’s a fabulous juice bar nestled within the bustling River Square Center in the heart of downtown Waco. Truth be told, it’s Waco’s first juice bar. The Baugh Center blog originally talked with Denitia Blount of OMJ back in 2016. Long story short, OMJ started out at the Waco Farmers Market and quickly became a market favorite. Locals just couldn’t get enough of the fresh-made juices, but there was a problem. Locals also wanted juice every day. So much so, OMJ moved into the River Square Center with a brick and mortar location. 

During the first couple of years OMJ grew quickly, almost uncontrollably quickly. Denitia explains that at times it felt like they were simply holding on by their fingernails. After the initial rush, growth became more manageable. Denitia confessed in a recent Confessions of an Entrepreneur talk, “For every one thing I’ve done right, I’ve made a thousand mistakes.”

There have definitely been growing pains. Business continued to grow, but the OMJ space did not. Learning to make a consistently good product quicker and in larger quantities became a priority. Actually, it became a necessity. When other competing businesses popped up downtown, Denitia looked at it as an opportunity for OMJ to step up its game. Denitia has always had confidence in the OMJ products, but she also tries to combine that with a great customer experience. She stresses, “You have to always try to find ways to set yourself apart.”

With an exceptional product line and a cool customer vibe, OMJ adjusted to growth and the growing pains actually subsided a bit. Locals became regulars. OMJ may not be the place where everyone knows your name, but the staff certainly knows if a regular wants to cut the bananas or add extra blueberries.

Business was growing and progressing relatively smoothly, but early on in 2020 talk of Covid-19 became more widespread. Needless to say, March 2020 was a game changer for a lot of folks. OMJ was no different. Denitia chose to take those sour lemons and make lemonade, or shall we say juice. OMJ had already been looking for a way to provide curbside service for customers. The mandated lockdown moved that to the top of the to-do list. OMJ even took the leap into the world of delivery service. Curbside worked out smashingly. Delivery, however, had a few hiccups. It took a few fails to get into a good delivery rhythm. 

As OMJ got into a groove with the new socially-distanced business standards, 2021 came in with the promise of a new tomorrow, a fresh start. Waco even had enough snow in early January to build a respectable snowman or two. It was a new beginning. In early February there was the potential for even more snow. Excitement for a possible snow day was quickly squashed with what has been termed as Snowmageddon. Waco was literally frozen for five days. Roads were impassable. Businesses were closed. Classes were cancelled. Electricity blackouts became the norm. And then frozen plumbing pipes started bursting around town.

When Denitia received the call that the OMJ alarm system was going off, her initial thought was that someone had snuck into the shop trying to find a place to stay warm. Not in her wildest imagination did Denitia expect to drive up to OMJ and see water pouring out of the shop windows and doors. Broken pipes. OMJ was completely destroyed. The walls and ceiling had 99% water saturation. Water seeped into the top sliding freezers, ruining all of the frozen food. The electronics and fresh produce all had to be replaced. OMJ was forced to close its doors.

While the repair and remodel work is expected to be complete before summer, Denitia is not one to just sit around. After all, the people of Waco still need OMJ goodies! OMJ went back to its roots by selling juices at the Waco Farmers Market. And for the month of April, OMJ will have a spot inside of the Baylor SUB serving up fan-favorite smoothies, acai bowls and juices. 

Summer 2021 looks to be a busy one for Denitia and the OMJ staff. Not only is the original River Square Center location expected to open back up, but a second permanent location is also expected to open as well. The second OMJ will be located in the shopping center at the corner of Highway 6 and Highway 84.

If anyone has mastered the art of turning lemons into…juice, it’s Denitia and OMJ.

Just in case you need even more convincing to make your mornings Green Mornings, here are the top-three reasons: 1) #ShopLocal, OMJ is a locally-owned business, 2) Denitia Blount is a Baylor grad and 3) Green Mornings is so stinkin’ good! Oh and just for kicks a fourth reason is you will be able to show your BU spirit by walking around campus with a super-cool Green Mornings smoothie — that is until you drink it all.

Indeed, OMJ certainly found a way to set itself apart. #SicEm


To watch Denitia’s Confessions of an Entrepreneur talk, please visit http://bit.ly/COE_OMJ.

To read the 2016 Baugh Center Blog on Oh My Juice, please visit http://bit.ly/2dKOIx4.

For more information about the John F. Baugh Center for Entrepreneurship & Free Enterprise, please visit our website at baylor.edu/business/entrepreneur/.

 

Jackson Wren, Nightlight Donuts


Adventure with Purpose

-Jackson Wren


So what’s perfect for a Tuesday afternoon study snack, a Friday night movie nosh and a Saturday morning breakfast? Donuts, of course! And what’s better than a plain ol’ donut? A donut made with crescent dough! And where can you find such a mouth-watering, eat until you’ve popped a pant button delicacy? Nightlight Donuts in Waco, Texas.

You would think that in order to create such a unique and one-of-a kind morsel of delight that one would most certainly be a sort of donut or pastry aficionado. You would think. When Jackson Wren came up with the idea of Nightlight Donuts, his experience with donuts was… eating them. Eating a lot of them actually.

Not that starting a business was a new idea for Jackson. He’s a natural-born entrepreneur. Jackson and his twin brother founded Dapper Bear while still students at Baylor, and Dapper Bear just happens to be the home of the official Baylor plaid. But how does one journey from plaid to donuts?

Jackson shares all the details of his Nightlight Donuts adventure in an Ask the Entrepreneur interview.

Q&A

Tell us a little bit about your background and how one journeys from plaid to donuts.

I started my first business when I was thirteen because I wanted to buy a car one day. My brother and I started a car detailing service. That was my first taste of entrepreneurship. From that point on I loved it. 

I started Dapper Bear (Baylor’s official plaid) as a student at Baylor. To me, the switch from plaid to donuts is not so much about the industry but it’s more about making someone’s day better. I saw a way to do that with both the plaid and donuts.

 

Why did you decide to open a donut shop in Waco, Texas?

About four years ago I was driving to Austin and was stuck in horrible traffic. Cars were at a stand-still. I saw a donut shop nearby. If you’re like me when you see a donut shop, you immediately want a donut. But it was 6:00 pm and the donut shop was closed. Why are donut shops always closed at night? 

My brother and I moved to New York City and lived there for about a year. We just so happened to get an apartment that was above a donut shop that sold cronuts. I was immediately obsessed. I ate a cronut every day we lived there. When we moved back to Waco we had an idea… maybe we should bring a crescent donut to Waco.

 

What was your thought process in deciding to start a business in such a competitive industry?

I gave that a lot of thought. I put a lot of planning and research into it. Being such a competitive industry is intimidating, but helps you maintain focus.

 

What do you do to make sure that Nightlight Donuts is different from any other donut shop in Waco?

Our product and our people make us different. Product, all of our dough is crescent dough. People, we have four values for our business: 1) be kind 2) be individual 3) be exceptional 4) own it. Everything we do goes back to those values. We hit the jackpot with our staff!

 

Is there anything you would have done differently?

Yes. I completely over estimated the time I had available for starting the business.

 

What was it like starting a new business in the middle of a pandemic?

The week we broke ground on Nightlight Donuts was the same week everything started to shut down. It was an incredible amount of stress. We really didn’t know what to do. We kept going because I believed in our product and I believed in the Waco community.

 

Did being a student entrepreneur help prepare you for this venture?

There are so many things we did with Dapper Bear that we did differently with Nightlight Donuts.

 

How did studying entrepreneurship at Baylor prepare you to start your own business?

The real world experience that the Baylor entrepreneurship department provides is what prepared me the most.

 

What is the most important thing you’ve learned during this entrepreneurial journey?

You should resolve to not waste life.

 

What advice would you give to a Baylor student wanting to start a business while still in school?

Research like you’ve never researched before. If you feel like it can still work, then go do it.

 

Finish this sentence – entrepreneurship means to me…

Entrepreneurship means to me… adventure with purpose.


For the complete interview, please visit the Baylor Baugh Center YouTube page at https://bit.ly/3qIwboZ.

For more information about the John F. Baugh Center for Entrepreneurship & Free Enterprise, please visit our website at baylor.edu/business/entrepreneur/.

 

Meet the New #BaylorENT Prof | Dr. Gabriella Cacciotti

 

“Always find love and appreciation for all that you receive in life.

-Dr. Gabriella Cacciotti


Who is the new #BaylorENT prof?
I come from a very small town near Rome and my husband is from Milan. Together with our three-year-old daughter, home is in two different places in Italy. I received my undergraduate degree from Bocconi University in Italy, my masters degree from Fudan University in China, my PhD from Warwick Business School in the UK and my post doc from Aalto University in Finland. I cannot get enough of discovering the world and understanding different cultures. I have learned a lot by living in different countries and meeting new people. The world is a wonderful place.

Why teach?
My job is beautiful. I have so many opportunities to learn and discover new things.

Why Baylor?
The environment at Baylor is wonderful. I look forward to sharing my knowledge with my students in a way that has a positive impact on them and helps them grow.

Thoughts on Waco?
The sense of community is incredible. I’ve never lived here, but it feels like I’ve come home.

#BaylorENT in three words or less…go.
Collegial, Professional, Inspirational

  
For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

 

Business Students Start Baylor Entrepreneurship Club

The biggest adventure you can take is to live the life of your dreams.

Oprah Winfrey


The Baylor Entrepreneurship Department has more than forty years under its belt and is a nationally recognized academic leader. So, it’s pretty safe to say the faculty and staff know a thing or two about business ownership and are committed to the study, teaching and practice of new business creation both inside the classroom and within the community. But it goes even beyond that. The Baylor Entrepreneurship Department encourages and challenges students and local small business owners alike to be innovative thinkers, to color outside of the lines.

This fall, a group of six Baylor students dared to scribble. What may have looked like an out-of-the lines hot mess, actually ended up as the Baylor Entrepreneurship Club.

An article from 10XFactory listed three reason to join an entrepreneurship club:

  1. Learn about real-world entrepreneurship issues
  2. Create a business network
  3. Learn how to work through failure in a low-stakes environment

Admittedly, these are three absolutely fantastic reasons to join an entrepreneurship club. But the Baylor Entrepreneurship Club looks at it just a little differently. This group of business students look at the club more as a place…the place where students take control of their own dreams.

The Baylor Entrepreneurship Department provides encouragement, support and even a crayon or two (or three, or four…) so students like those in the Entrepreneurship Club can scribble until their heart’s content and chase after their dreams. 

The Baylor Entrepreneurship Club 2020 founding members are Daria Rakitskaya, Nick Madincea, Grace Casper, Dillon Fontaine, Danielle Rozeboom and Bradley Heidebrecht.

Name: Daria Rakitskaya
Hometown: Moscow, Russia
Major: Entrepreneurship & Marketing
Fun fact about me is I am a former student-athlete and I played tennis for 16 years.

Name: Nick Madincea, Founder and CEO Drone Parks® Worldwide
Hometown: The Woodlands, Texas
Major: Finance (Pre-Business)
Fun fact about me is I’m a student pilot, learning to fly a 4-seater, Cessna 172 out of Waco airport (KACT).

Name: Grace Casper, launching a business this spring
Hometown: Parker, CO
Major: Entrepreneurship & Marketing
Fun fact about me is I host a podcast called Those Who Know.

Name: Dillon Fontaine
Hometown: Fort Worth, TX
Major: Professional Selling
Fun fact about me is I am an avid golfer and passionate about European History

Name: Danielle Rozeboom
Hometown: Abilene, TX
Major: Entrepreneurship & Management
Fun fact about me is I am a member of the Baylor University Golden Wave Band (BUGWB). 

Name: Bradley Heidebrecht, Owner of Long Run Solutions
Hometown: Southlake, TX
Major: Finance
Fun fact about me is I have been a stock trader since I was 17.

  

Why start the Baylor Entrepreneurship Club?

Daria: After I decided to retire from tennis, I was at a personal crossroad. I met Nick and he told me about his idea of starting an entrepreneurship club at Baylor. That was exactly what I needed to jumpstart my life in a new direction so I could pursue my dream of becoming an entrepreneur.

Nick: I am actually a fourth generation entrepreneur, so business is in my blood. When I first came to Baylor, a faculty member mentioned the need for an interdisciplinary, entrepreneurship club. After speaking with several students, I saw the opportunity and went for it. I am very excited at the prospect of the Baylor Entrepreneurship Club becoming the flagship club of the Hankamer School of Business. 

Grace: I love entrepreneurship and the whole process of making dreams become a reality. When Nick asked me to participate in the entrepreneurship club, I immediately jumped at the opportunity. I think this club will be a huge asset to Baylor. 

Dillon: Having the mindset of an entrepreneur challenges you to learn, grow, be flexible and persevere. That special way of thinking and processing is so important and can be beneficial even if a student decides not to open a business. 

Danielle: I honestly believe that entrepreneurs can change the world. As exciting as that sounds, it’s also a little scary. The Baylor Entrepreneurship Club will give students an extra push to get started, but it will also walk side-by-side along the way. 

Bradley: Nick introduced me to the idea of an entrepreneurship club. From there, we developed a plan together to find students across campus who have an entrepreneurial dream.

 

What do you hope to accomplish with the Baylor Entrepreneurship Club?

Daria: I want to help students realize that everyone has a unique story to tell. The kind of business we start and how we operate our business can help tell that story. I want to be part of that discovery.

Nick: My goal is to empower our members to have firsthand, real life entrepreneurial experiences that will increase their professional development and also further Baylor’s position as the nation’s premier Tier 1, Christian research university. 

Grace: I feel like the Lord calls us to dream big with Him and that we can glorify His name through business! I want to be able to connect other students to the right resources, so they can experience the big dreams.

Dillon: I hope to create a club that encourages interdisciplinary collaboration between entrepreneurs of all skills and talents from across campus. 

Danielle: I hope to help others gain insight, knowledge and confidence to pursue their own passions regardless of the end goal. 

Bradley:  I’m excited to hear from other students at Baylor as they share their ideas and dreams of starting a business while in college. 

 

Why should someone join the Baylor Entrepreneurship Club?

Daria: Students should join the Baylor Entrepreneurship Club for the opportunity to meet other students who see the world as they do. These new relationships can lead to teammates, partners and lifelong friends. 

Nick: Students can learn more about the entrepreneurial experience, process, and journey in the most “real world” way possible with the Baylor Entrepreneurship Club.

Grace: The Baylor Entrepreneurship Club will provide students with a community that will offer not only moral support but also practical advice, encouragement and coaching on how to launch your business.

Dillon: Students with a passion for entrepreneurship and a desire to network and learn new skills should absolutely join the Baylor Entrepreneurship Club.

Danielle: The Baylor Entrepreneurship Club is a unique group of students who are dedicated to encourage, lead and guide each other to success.

Bradley: Students should join the Baylor Entrepreneurship Club if they have a passion for entrepreneurship and want to learn the ins and outs of business and how to run a company.


For more information an the Baylor Entrepreneurship Club, please visit @baylor_bec on Instagram.

For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

The Perfect Trifecta | Waco, Baylor Entrepreneurship and Local Small Businesses

Waco is decidedly a cool town,
and for Baylor students to not appreciate that is weird.

-Harper Mayfield | Baylor Lariat


In a recent Baylor Lariat article, student writer Harper Mayfield stated “Waco is decidedly a cool town, and for Baylor students to not appreciate that is weird.”

If that isn’t a sic’ em kind of mic drop, what is?

After a quick online search for things to do in this heart of Texas hot-spot, a 2020 VacationIdea.com article popped up with the “25 Best Things to Do in Waco, Texas.” Obviously, several of the activities are associated with Baylor University. Even more intriguing is the mention of a couple of local small businesses. Both Dichotomy Coffee & Spirits and Heritage Creamery received a shout out in the article. But that’s not the first time that a small business in Waco has received a nod. Lula Jane’s, a small unassuming bakery nestled quietly on Elm Avenue, was recognized as a 2020 Travelers Choice Winner by TripAdvisor.

As a matter of fact, using data from the U.S. Census Bureau’s Current Population Survey, AdvisorSmith.com recently ranked Waco seventh on a national scale for mid-size cities with the most small business owners. That’s a big deal.

Considering that Waco is also home to the Baylor University nationally-ranked Entrepreneurship Department, it kind of seems like there may be this fabulous trifecta brewing with Waco, Baylor Entrepreneurship and local small businesses.

With more than forty years of experience,the Baylor Entrepreneurship Department is a nationally recognized academic leader. For the 2021 national rankings of undergraduate entrepreneurship programs, Princeton Review / Entrepreneur Magazine and U.S. News & World Report have once again both ranked the Baylor Entrepreneurship Department as a top-ten program.

With a top-notch team of dedicated faculty and staff, the Baylor Entrepreneurship Department is committed to the study, teaching and practice of new business creation. Students and local small businesses alike are the beneficiaries of that strong commitment. What makes this commitment exceptionally extraordinary is the color-outside-of-the-lines type of thinking. It’s the kind of innovative thinking that motivates, inspires and challenges.

The Baylor Entrepreneurship Department recently took a stroke outside of the lines with the Oso Launch Program. Oso Launch was designed to provide a niche group of entrepreneurially-minded incoming freshmen with a program that could provide guidance, mentorship and networking for their next four years on campus. Through Oso Launch, students not only build an entrepreneurial foundation with unique challenges in a learning environment, but they also have the opportunity to raise much-needed capital. That’s not the kind of experience you get from a textbook in a classroom setting.

The Entrepreneurship Department continues outside of the lines with the Community Entrepreneurship Program (CEP). This fairly new initiative expands the reach of the department deep into the community. Participants in CEP are local, small business owners who simply want to grow their business. The program provides peer-to-peer networking and valuable mentorship, along with training and coaching. CEP utilizes Baylor Entrepreneurship faculty, staff, students, alumni and donors in delivering this best-in-class Baylor content in a non-threatening, caring environment that welcomes small business owners from all backgrounds. 

The list Baylor Entrepreneurship forward-thinking initiatives and programs could go on and on. From the New Venture Competition and the 1846 Business Incubator to the Texas Family Business Awards and the BEST Program, Baylor Entrepreneurship is making a mark both inside of the classroom and the community as well.

Indeed a trifecta is brewing. And we happen to agree with Harper Mayfield. Waco is a cool town…a seriously, very cool town.


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

Baylor New Venture Competition Recognizes Oso Launch Students

 

Let’s say you started a business in high school. It’s a small, local business with modest success. But there’s a tug at your heart that maybe, just maybe, you can take that small business and make something big with it. But how? After high school, there’s college. How does one navigate the world on a much bigger scale as both a collegiate student and a business owner?

The Baylor Entrepreneurship department created a program called Oso Launch that is designed to help incoming freshmen students in such a predicament. It’s designed to help students accomplish big dreams with their small businesses.

Oso Launch provides this niche group of incoming freshmen students with a program that walks alongside the students and offers guidance, mentorship and networking throughout their four years at Baylor. With Oso Launch, students build an entrepreneurial foundation by completing unique challenges and assigned milestones all within a learning environment. One such milestone is participating in the Spring semester Baylor New Venture Competition (NVC) Oso Launch Elevator Pitch Competition.

This pitch competition gives students an opportunity to communicate their value proposition in a compelling and unique way. It helps them dig deep into their business and business goals. The Spring 2020 NVC was originally planned for late March, but in coordination with the closing of Baylor campus due to Covid-19 the in-person event was canceled. With a little behind-the-scenes work, the Oso Launch students were able to compete in the Elevator Pitch Competition virtually. A panel of expert judges assessed and evaluated the student pitches, and three Oso Launch students were recognized for compelling pitches that clearly articulated their products and accomplishments.

Congratulations to Layne McCalmont, Ellie Meinershagen and Kristina Ward. You did a great job. Sic ’em!

 

2020 Baylor New Venture Competition
Oso Launch Pitch Competition Winner Profiles


First Place Winner Layne McCalmont
Awarded $1,000 for Thrifted by Layne | online clothing resale | Instagram @thriftedbylayne
Layne McCalmont 2020 Oso Launch Pitch Competition

COVID-19 IMPACT ON THRIFTED BY LAYNE
Because of Covid-19, a lot of people were at home and they were using their phones more than ever. Sales for Thrifted by Layne actually increased during this time. Customers were buying more because it was so much easier and more convenient to order from a phone. Also since I was back in Round Rock after campus closed, I was able to arrange no-contact, porch pickup for my local Round Rock customers.  

LONG TERM GOALS
I am currently planning to build a business website so that I can transition to a full ecommerce site and I’m not limited to just Instagram.

THOUGHTS ON OSO LAUNCH
By participating in Oso Launch, I have had the opportunity to network with several different people within the Entrepreneurship department. They have given incredible feedback and suggestions about business plans, marketing techniques, and selling opportunities. I also can’t say enough about the relationships I’ve built with the other Oso Launch students. It’s truly an awesome support network! 

 

Second Place Winner Ellie Meinershagen
Awarded $500 for Acute Accents | jewelry | Instagram @acuteaccents
Ellie Meinershagen 2020 Oso Launch Pitch Competition

COVID-19 IMPACT ON ACUTE ACCENTS
During the Covid-19 closings and restrictions, consumers were doing a lot of online shopping. I realized that I needed to adjust my business model. My initial focus had always been an in-person approach, selling primarily at local Waco markets. I needed to shift to an online format that could support shoppers beyond my local community. I’m very thankful that I was able to transition my business into an online brand. Acute Accents has now sold over 600 pairs of earrings to customers in 40 U.S. states during the past year.

LONG TERM GOALS
I started Acute Accents during the summer before my freshman year at Baylor, fully expecting it to be a summer hobby. A year later and Acute Accents is going strong. I will definitely continue selling online, at local markets and wholesale. However, I really want  to build a brand that supports other local makers by including and selling their work as part of a cohesive flea-market. I want to take my business from exclusively handmade earrings to a collection of unique clothing, jewelry and home goods. 

THOUGHTS ON OSO LAUNCH
With the resources available through Oso Launch, I was able to transition from a summer hobby to an actual business. I view the assigned milestones as motivational goals that have helped me grow my business. I’m so thankful for all the individualized support and coaching that I’ve received with the Oso Launch program, and I’m looking forward to seeing what’s next.

 

Third Place Winner Kristina Ward
Awarded $250 for Oso Sweet | gourmet cookies on a stick
Kristina Ward 2020 Oso Launch Pitch Competition

COVID-19 IMPACT ON OSO SWEET
Oso Sweet was created as a home-kitchen, bakery business with an initial plan to provide a cookie delivery service to Baylor dorms. When Baylor campus closed with Covid-19, all dorm residents moved back home. That was a problem for Oso Sweet. While I wasn’t able to launch my business during the quarantine, I was able to brainstorm how to best launch Oso Sweet in the future.

LONG TERM GOALS
I decided to focus on my studies for my next three years at Baylor. I do believe in this company and feel it could thrive at the appropriate time. I’ll revisit the idea after graduation. For now, Oso Sweet is on the back burner.

THOUGHTS ON OSO LAUNCH
Networking and mentoring are the hidden jewels of Oso Launch. Not only was I able to connect with people in the Entrepreneurship department, but also local business owners. Meeting with these business owners gave me such a deep appreciation for Waco!


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.