Baylor Entrepreneurship Helps Student Business Owners Dream Big with Oso Launch

 

You have to be burning with an idea, or a problem,
or a wrong that you want to right.

If you’re not passionate enough from the start,
you’ll never stick it out.

-Steve Jobs


Dictionary.com defines an entrepreneur as a person who organizes and manages a business, usually with considerable initiative and risk. To take a leap of faith knowing that risks are unavoidable, substantial and even catastrophic requires a huge amount of passion.

But is passion enough? What if the rainy-day funds run dry or simply weren’t there to begin with? What if a speed bump becomes a bonafide road block? What if a big dream is overshadowed because of a lack of experience and know-how? 

The complexity of risks can be daunting to student business owners and could even change the direction of their journey. Without a doubt, student business owners have an abundance of passion. While that passion is important and absolutely necessary, the risks can be overwhelming when trying to juggle an entrepreneurial spirit with the demands of a collegiate student.

The Entrepreneurship department at Baylor University serves as a bridge-of-sort that helps students with dreams of owning a business become successful entrepreneurs in their own right. The Baylor Entrepreneurship department is dedicated to the study, teaching and practice of new business creation. With more than forty years of experience, the department is an academic leader, consistently ranking as a top-ten program nationwide. 

Realizing that incoming freshmen who aspire to be entrepreneurs are a captive audience for the next four years, it became evident that this was an untapped group that could benefit from the expertise of the Entrepreneurship department. Oso Launch was designed to provide this niche group of incoming freshmen with a program that could provide guidance, mentorship and networking for the next four years. Through Oso Launch, students not only build an entrepreneurial foundation with unique challenges in a learning environment, but they also have the opportunity to raise much-needed capital.

The program is now in its second year and has proven to be an engaging and fun platform for students to network with both peers and alumni who share a common interest in entrepreneurship. Eleven students were chosen to participate in the Fall 2020 Oso Launch freshman cohort. Each student will receive a Spring 2021 semester award of $500 upon completion of required program milestones.

The second-year, sophomore cohort is made up of twelve participants who have continued with the program. The Fall award will be up to $250 matched against capital raised during the semester. The Spring 2021 semester award will be up to $350 matched against capital raised, but is also dependent on the completion of required program milestones.

Three students from the sophomore cohort will be selected as pre-incubator participants. The 1846 Business Incubator was created with the purpose of helping student entrepreneurs develop feasible, sustainable and profitable businesses. The focus of the program is to work with early-stage student businesses through entrepreneurship programming and education, hands-on support from faculty, a network of mentors and office space in the incubator. The Fall award for pre-incubator participants will be up to $250 matched against capital raised during the semester. The Spring 2021 semester award will be up to $500 matched against capital raised. 

Shaun Limbers is the Associate Director for the Baugh Center and also oversees Oso Launch. He explains, “There really isn’t another program like Oso Launch that offers support for entrepreneurial students from the first day they step foot on campus; this is an exceptional program designed with exceptional students in mind.”  

With Oso Launch, Baylor Entrepreneurship helps student business owners turn passion and big dreams into the reality of successful entrepreneurship.


For more information on Baylor Entrepreneurship, please visit our website at baylor.edu/business/entrepreneurship/.

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